Thursday, December 20, 2007

The Power of Words

The New York Times (December 20th)has an article on how to encourage the family to eat vegetables. The idea is to use the power of words to describe the greens. Mention "juicy" or "succulent," and immediately one's mouth begins watering. The findings was based on research conducted at a cafeteria. The same food was given different different descriptions and the outcome? The more interesting the description, the higher the ratings were given.

This reminds me of the names given to dishes in some Chinese restaurants. Sometimes the descriptions do not give one a clue of what the dish is. You may order a dish like Weeping Willow only to have a plate of bamboo strings.

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